Looking good isn't enough

Whoa this past 2 weeks has been really intense with 2 NAAAP Toronto signature events happening back 2 back with months of planning and work to get it all off the ground. Little Asia and the Silk Road Gala was delivered.

As of late, I have been wrapping my head around the role of public relations to build a strong public exposure. Having the right content, art direction and design (look and feel) creates and impact – but to draw a strong public following begins with all things news related, the media. While our marketing guy sent out the press releases and I pushed on my tasks, as the visual and communication lead. I understand the issues involved to qualify the event and make it newsworthy. I can’t help wondering how we can attract a stronger media following and make that leap from grass root to something more established. After all, how one angles the press release to draw a media following is an art in itself. Look good visually isn’t enough, it still needs something to back up the hype. Being web/design savvy isn’t enough. I really wish that I am PR savvy as well.

I think it’s time for me to step back into the class room on the matter of public relations. Above is a motion graphic sample I did for the gala but in a much smaller scale.