LG Fashion Week...Wow Factor

It has been inspiring participating in the Toronto LG Fashion Week, the event is organized by the Fashion Design Council of Canada, spear headed by Robin Kay. So far, I have watched Lizares, Evan Biddell and Rudsak. I love that city is showcasing local talents and there is a ripple effect with many more fashion shows happening all around the city. What stands out is the affirmation of world-class creative talents here, progressive image of beauty-I haven’t seen such diverse ethnicity on the runway since watching the high school fashion show. The press noticed.

The Toronto Star
The Globe and Mail
Fashion Television
more...

I am writing about the show for blink magazine. While I was in the media room, I got to hang with the likes of MTV’s Dan Levy, amidst photographers, fashion writers, reporters and producers. I really missed the creative energy that comes from looking at a the line up of design work and walking among painfully stylish beautiful people dressed in black, colours, retro glamour and lots of black stilettos. I haven’t felt so at home nor enjoyed pausing to people watch. Something about this feels amazing.

While the city is recovering…I hope that there are more events like this to showcase this city’s talent and innovation. I should hit up on LG, RIM and a few new media companies to show case our technological innovations.

Looking good isn't enough

Whoa this past 2 weeks has been really intense with 2 NAAAP Toronto signature events happening back 2 back with months of planning and work to get it all off the ground. Little Asia and the Silk Road Gala was delivered.

As of late, I have been wrapping my head around the role of public relations to build a strong public exposure. Having the right content, art direction and design (look and feel) creates and impact – but to draw a strong public following begins with all things news related, the media. While our marketing guy sent out the press releases and I pushed on my tasks, as the visual and communication lead. I understand the issues involved to qualify the event and make it newsworthy. I can’t help wondering how we can attract a stronger media following and make that leap from grass root to something more established. After all, how one angles the press release to draw a media following is an art in itself. Look good visually isn’t enough, it still needs something to back up the hype. Being web/design savvy isn’t enough. I really wish that I am PR savvy as well.

I think it’s time for me to step back into the class room on the matter of public relations. Above is a motion graphic sample I did for the gala but in a much smaller scale.