More often than naught, emerging technology doesn’t just apply for software that can do extraordinary things or new hardware. How about a piece of plastic that can allow the average cellphone user to view the graphics in 3d without the cheesy glasses? That’s pretty cool!
I guess 3D Interactive Commercials via the cellphone is now here thanks to Spatial View, a company that manufactures software and the said hardware to enble users to view 3D images onscreen. The creative possibilities are endless here but I have a feeling that they’re still ahead of the curve if no brand name cellphone manufacturers are licensing the use of their patents. I honestly can’t wait for this to be applied in mobile GPS systems! Tom Tom, eat your heart out and call this company.
When viewing for directions, one’s sense of spatial reference is not 2 dimensional. And having a 3D experiential point of reference is much more user-friendly than a mimicked 3d effect straight out of MS Word!
With creative/commercial applications I wonder if it can be jarring. Definitely a field of study for applied motion graphics. The key thing here is, it doesn’t cost an arm and a leg and assembly is quite easy. So who is going to buy it?
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