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Wednesday, March 18, 2009

Jam3Media: Interactive Stories Now!

I wasn’t present for the presentation in class, but I know of their work in the industry and it warms my heart to know that they’re graduates from this program. Eventhough I can’t code for what I’m worth, I do appreciate how this program unifies different media-type and teaches to assemble the bits and make it work. Jam3Media’s partnership with Spy Production is a beautiful marriage of design, media and interactivity.

As a student of design, I had learned about extending a brand narrative to an experiential level. It’s not a question of slapping a logo and the right art directed photograph for accompaniment. Indigo does a great job extending it to interior design, music choices. I appreciate that the cinematic narration is going to be utilized in an interactive environment…I can’t wait to see what they’re going to churn out!

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