More often than naught, emerging technology doesn’t just apply for software that can do extraordinary things or new hardware. How about a piece of plastic that can allow the average cellphone user to view the graphics in 3d without the cheesy glasses? That’s pretty cool!
I guess 3D Interactive Commercials via the cellphone is now here thanks to Spatial View, a company that manufactures software and the said hardware to enble users to view 3D images onscreen. The creative possibilities are endless here but I have a feeling that they’re still ahead of the curve if no brand name cellphone manufacturers are licensing the use of their patents. I honestly can’t wait for this to be applied in mobile GPS systems! Tom Tom, eat your heart out and call this company.
When viewing for directions, one’s sense of spatial reference is not 2 dimensional. And having a 3D experiential point of reference is much more user-friendly than a mimicked 3d effect straight out of MS Word!
With creative/commercial applications I wonder if it can be jarring. Definitely a field of study for applied motion graphics. The key thing here is, it doesn’t cost an arm and a leg and assembly is quite easy. So who is going to buy it?
Wednesday, March 18, 2009
Jam3Media: Interactive Stories Now!
I wasn’t present for the presentation in class, but I know of their work in the industry and it warms my heart to know that they’re graduates from this program. Eventhough I can’t code for what I’m worth, I do appreciate how this program unifies different media-type and teaches to assemble the bits and make it work. Jam3Media’s partnership with Spy Production is a beautiful marriage of design, media and interactivity.
As a student of design, I had learned about extending a brand narrative to an experiential level. It’s not a question of slapping a logo and the right art directed photograph for accompaniment. Indigo does a great job extending it to interior design, music choices. I appreciate that the cinematic narration is going to be utilized in an interactive environment…I can’t wait to see what they’re going to churn out!
As a student of design, I had learned about extending a brand narrative to an experiential level. It’s not a question of slapping a logo and the right art directed photograph for accompaniment. Indigo does a great job extending it to interior design, music choices. I appreciate that the cinematic narration is going to be utilized in an interactive environment…I can’t wait to see what they’re going to churn out!
Future Use: Damn Data Plans Is Still Expensive
We had a speaker today come in, Wayne MacPhail who is a New Media consultant and content producer. We had a very insightful lecture on where it came from, how it was used and the economy of innovation from a consumer stand point. This lecture is perfect for all new media producers, from developers to designers and back as he chronicled the use, he touched on a lot of topic about visions of how technology’s perceived use is. From scenes in a sci-fi movie like 2001 Space Odyssey, Blade Runner, Minority Report that technology use is concurrent-past, present and future while we whittle away on our respective cozy box of alternate existence. We tend to only think now.
The current cost of our cellphone’s data plan (yes I’m back here again) doesn’t accurately reflect on how we use it. Wayne had indicated that competition will drive the cost for use of data down. I forget what it’s called…but it really does fly in the face of traditional theory of supply and demand. As the product becomes a commodity, it’ll generate competition and drive prices down. When oh when will the prices go down? Right along with having free internet access, either by an unsecure wireless access in the city center or on a train, subway, bus or plane. Wayne said that this kind of data cost will be like that of utilities. It’ll be free in theory but it’s coming out of our tax dollars instead of our disposable income which can shape things to come. Raising the question, “When will it happen?”.
Obviously we’re all addicted to our cellphone. I’m addicted to the email access on mine. No thanks to Ma Bell and in my case, the service provider is Rogers I believe is inhibiting innovation and how we can best expand use of mobile technology because the data plan is too expensive!?!! I believe that Ma Bell is the monopoly as CRTC opens the competition to other companies, I’m still waiting for the cost of data plan to go down. It looks like it will be some time to come as there are very conservative policies in place for this kind of market. I honestly blame colonial cultural values that maintain this kind of conservative attitude towards innovation. It stifles access and keeps costs high.
What now? The cost of battery technology is his next Disruptive Technology. I just hope that it applies to the electric car being accessible to the general public as it becomes commodity.
The current cost of our cellphone’s data plan (yes I’m back here again) doesn’t accurately reflect on how we use it. Wayne had indicated that competition will drive the cost for use of data down. I forget what it’s called…but it really does fly in the face of traditional theory of supply and demand. As the product becomes a commodity, it’ll generate competition and drive prices down. When oh when will the prices go down? Right along with having free internet access, either by an unsecure wireless access in the city center or on a train, subway, bus or plane. Wayne said that this kind of data cost will be like that of utilities. It’ll be free in theory but it’s coming out of our tax dollars instead of our disposable income which can shape things to come. Raising the question, “When will it happen?”.
Obviously we’re all addicted to our cellphone. I’m addicted to the email access on mine. No thanks to Ma Bell and in my case, the service provider is Rogers I believe is inhibiting innovation and how we can best expand use of mobile technology because the data plan is too expensive!?!! I believe that Ma Bell is the monopoly as CRTC opens the competition to other companies, I’m still waiting for the cost of data plan to go down. It looks like it will be some time to come as there are very conservative policies in place for this kind of market. I honestly blame colonial cultural values that maintain this kind of conservative attitude towards innovation. It stifles access and keeps costs high.
What now? The cost of battery technology is his next Disruptive Technology. I just hope that it applies to the electric car being accessible to the general public as it becomes commodity.
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