What’s intriguing about new technology is being able to maintain a certain level of awe after you understand how everything works. Having the ability to interact with a graphic, movie or signage by gesturing, activating sensors with your movement piques child-like curiosity to wonder, wow…how does it work? When you understand how it works, one wishes to apply new use for it. After a while, reality kicks in. This is a product--a viable, profit generating business, with a price model. The child-like wonder wanders away.
One can day dream about what can happen next. Maybe harnessing the EEG (Electroencephalography) signal to move a pointer on a screen -utilizing one’s mind to navigate a computer. The impact of this idea can alter workforce as it redefines what is considered “useful”. Luddite or paraplegic can still complete complex tasks without having to understand how the technology works; just as long as the task gets done.
Back to GestureTech, it’s hard to appreciate the novelty/futuristic way of interacting with a computer or digital signage. From a business standpoint, this is an incredible opportunity to make in impact. To integrate the viewer into the story adds a new depth to how a brand story can be told by enveloping the user in a designed experience.
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